All FOR Nothing PSA
My Role: Producer, Editor, Motion Design/Graphics Lead
The "All For Nothing" PSA brings visual storytelling to Dr. Landon's viral press conference speech on the coronavirus which was made at the onset of the city-wide shutdowns in 2020.
The goal of this spot was to bring public awareness to the community health benefits of sheltering in place. Told with both urgency and levity in hopes to cut through the sea of messaging on public health awareness by featuring a trusted and local voice.
